COOLING TECHNOLOGIES

What if the product could help the body feel cooler?

Heat affects comfort, sleep, performance and everyday life.

The opportunity for cooling technology extends far beyond sportswear.

FABRIC 0.01 connects brands with cooling technologies that can be applied across multiple products and categories, including plant-based solutions.

WHERE COULD COOLING WORK?

Cooling can have relevance across:

• Sportswear
• Activewear
• Sleepwear
• Menopause product
• Workwear
• Uniforms
• Travel
• Bedding
• Underlayers
• Footwear
• Accessories

The starting point is the consumer problem.

Where are they too hot?

When does discomfort happen?

What product are they already using at that moment?

EASY TO TEST

This does not need to start with a completely new range.

Cooling can often be explored through an existing product.

Take something already being made.

Apply the technology.

Test the difference.

Understand the cost.

Measure the response.

Then decide whether to scale.

MAKE THE CLAIM MEAN SOMETHING

Consumers are increasingly sceptical of vague performance language.

A cooling story should be understandable and supported.

What does the technology do?

How is it applied?

How is it tested?

What does the consumer actually experience?

FABRIC 0.01 helps connect the technology, product and commercial story.

FABRIC 0.01 — turning cooling technology into product people can understand and use.

Tell us where your consumer is getting too hot.

IMPORTANT INFORMATION

Cooling and comfort performance can vary by substrate, application method, garment construction, test conditions, use, care and wash history. Any performance claim should be supported by appropriate testing on the finished product intended for sale.

Nothing on this page constitutes a medical or health claim, and no specific physiological or therapeutic outcome is guaranteed.