PERFORMANCE FABRICS

Your fabric should be doing more.

Consumers increasingly expect product to perform.

Not only look right.

Not only feel right.

Perform.

FABRIC 0.01 connects brands with fabric, yarn and finishing technologies designed to introduce genuine function into product.

WHAT DOES YOUR PRODUCT NEED TO DO?

Performance can mean very different things depending on the consumer and the end use.

Moisture management
Breathability
Stretch and recovery
Odour management
Thermal regulation
Cooling
Durability
Lightweight construction
Water resistance
UV protection
Enhanced comfort

The right answer starts with the problem you are trying to solve.

TECHNOLOGY WITH A COMMERCIAL PURPOSE

Innovation only matters when it has a reason to exist.

We help brands identify where a performance story can add real value to a product rather than simply becoming another claim on a swing ticket.

What is the consumer problem?

Can the benefit be felt?

Can it be tested?

Can it be explained simply?

Can it be produced commercially?

BUILD IT INTO THE PRODUCT

Performance should not be an afterthought.

It should be considered from the beginning.

Fabric.

Yarn.

Finish.

Construction.

End use.

Testing.

Price.

FABRIC 0.01 helps connect those decisions.

FABRIC 0.01 — performance with a purpose.

Tell us what you want your product to do.

IMPORTANT INFORMATION

Performance characteristics are product- and test-specific and may vary according to fibre, fabric construction, finish, application, garment design, end use, care and wash history.

Any technical or consumer-facing performance claim should be supported by suitable testing and substantiation for the final product before use in marketing, labelling or sales materials.